BZUN Baozun, Inc.
Internet Retail NasdaqGS
Trading Signals (BZUN)
Overall Signal
SELL
Strong sellish signal based on multiple indicators.
Key Price Levels
Support Levels
- Strong Support $2.25
- Medium Support $2.41
- Weak Support $2.56
Resistance Levels
- Weak Resistance $2.86
- Medium Resistance $3.01
- Strong Resistance $3.17
Stop Loss Suggestions
- Conservative $3.18
- Moderate $2.94
- Aggressive $3.09
Analyst Ratings
Current Rating
Signal Indicator
| Indicator | Signal | Strength | Timeframe |
|---|---|---|---|
| Moving Averages | SELL |
|
Short & Medium Term |
| Oscillators | SELL |
|
Short Term |
| Trend Indicators | SELL |
|
Short & Medium Term |
| Volume Indicators | SELL |
|
Short & Medium Term |
| Support/Resistance | NEUTRAL |
|
Short Term |
Stock Price Prediction Price Target Probabilities (BZUN)
Quarterly Outlook :
2026-04-07
Bullish Scenario
from current 24.35%
Strong upward momentum and confirmed bullish trend, with potential for significant price appreciation. Indicators point to sustained buying pressure. ADX (23.71) indicates a developing or moderate trend. +DI > -DI suggests bullish directional bias. RSI (47.19) is in bearish territory, indicating downward momentum. MACD line (-0.04) is below Signal line (-0.03) (bearish crossover), confirming downward momentum. Both lines are below zero, reinforcing bearish trend. Current Weekly ATR is 0.33, indicating the average weekly price range.
2026-04-07
Base Scenario
from current -4.06%
Price is likely to continue its moderate trajectory, reflecting underlying market conditions and historical volatility. Indicators suggest a balanced outlook. ADX (23.71) indicates a developing or moderate trend. +DI > -DI suggests bullish directional bias. RSI (47.19) is in bearish territory, indicating downward momentum. MACD line (-0.04) is below Signal line (-0.03) (bearish crossover), confirming downward momentum. Both lines are below zero, reinforcing bearish trend. Current Weekly ATR is 0.33, indicating the average weekly price range.
2026-04-07
Bearish Scenario
from current -30.44%
Increased selling pressure and potential for a significant price correction or downtrend. Indicators suggest waning bullish momentum or strengthening bearish forces. ADX (23.71) indicates a developing or moderate trend. +DI > -DI suggests bullish directional bias. RSI (47.19) is in bearish territory, indicating downward momentum. MACD line (-0.04) is below Signal line (-0.03) (bearish crossover), confirming downward momentum. Both lines are below zero, reinforcing bearish trend. Current Weekly ATR is 0.33, indicating the average weekly price range.
Annual Outlook
2026-04-07
Bullish Scenario
from current 48.71%
Long-term bullish trend with strong fundamental catalysts and sustained institutional buying. Expect significant capital appreciation over the year. ADX (23.71) indicates a developing or moderate trend. +DI > -DI suggests bullish directional bias. RSI (47.19) is in bearish territory, indicating downward momentum. MACD line (-0.04) is below Signal line (-0.03) (bearish crossover), confirming downward momentum. Both lines are below zero, reinforcing bearish trend. Current Weekly ATR is 0.33, indicating the average weekly price range.
2026-04-07
Base Scenario
from current -8.12%
Steady long-term growth consistent with market and industry averages. Price expected to follow a typical growth trajectory. ADX (23.71) indicates a developing or moderate trend. +DI > -DI suggests bullish directional bias. RSI (47.19) is in bearish territory, indicating downward momentum. MACD line (-0.04) is below Signal line (-0.03) (bearish crossover), confirming downward momentum. Both lines are below zero, reinforcing bearish trend. Current Weekly ATR is 0.33, indicating the average weekly price range.
2026-04-07
Bearish Scenario
from current -60.89%
Long-term bearish trend with significant headwinds from economic factors, industry disruption, or company-specific issues. Expect notable price depreciation. ADX (23.71) indicates a developing or moderate trend. +DI > -DI suggests bullish directional bias. RSI (47.19) is in bearish territory, indicating downward momentum. MACD line (-0.04) is below Signal line (-0.03) (bearish crossover), confirming downward momentum. Both lines are below zero, reinforcing bearish trend. Current Weekly ATR is 0.33, indicating the average weekly price range.
Technical Analysis (BZUN)
Trend Identification
EMA
Exponential Moving Average
Current price (2.71) is below both Short MA (2.79) and Long MA (2.90). This indicates strong bearish momentum. Short MA (2.79) is below Long MA (2.90), a bearish crossover ('Death Cross' if it's a significant period). This indicates a downward trend. MAs (2.79, 2.90, 2.83) show mixed alignment, suggesting market indecision or range-bound activity. Consider short positions. Use the MAs as dynamic resistance levels.
MACD
Moving Average Convergence Divergence
MACD line is below the Signal line (bearish crossover). This indicates downward momentum. Histogram (-0.0100) is negative and expanding, confirming bearish momentum. Both MACD and Signal lines are above the zero line, reinforcing bullish momentum (bullish territory). A bearish crossover above the zero line can indicate a reversal from a prior uptrend. Consider this as a potential early sell signal.
ADX
Average Directional Index
ADX (15.30) indicates a weak or non-existent trend (ranging market). +DI (26.23) is above -DI (20.46), suggesting a bullish directional bias. Avoid trend-following strategies. Consider range-bound or reversal strategies, or wait for a clearer trend to develop.
Momentum Measurement
RSI (2026-04-07)
Relative Strength Index
RSI (44.67) is in the bearish territory, but not yet oversold. This indicates downward momentum. Monitor for continuation or signs of strength.
OBV (2026-04-07)
On-Balance Volume
OBV (2526619.00) is falling, indicating selling pressure and distribution. Price is falling and OBV is falling. This is bearish confirmation, indicating selling pressure supports the price decrease. Consider holding short positions or initiating new ones. Volume is supporting the trend.
Stochastic (2026-04-07)
Stochastic Oscillator
Stochastics (%K: 15.73, %D: 15.42) are in the oversold zone (below 20). This suggests the asset may be losing downward momentum. No clear bullish or bearish crossover signal currently. The lines are close or moving sideways.
CCI (2026-04-07)
Commodity Channel Index
CCI (-73.31) is between -100 and 0. This indicates bearish momentum is present, but not yet extreme. A move below 0 from positive territory (bearish zero-line cross) can indicate a potential sell signal.
Volatility Measurement
ATR (2026-04-07)
Average True Range
Current ATR is 0.1500. ATR indicates average volatility. Market conditions are relatively stable.
Bollinger Bands (2026-04-07)
Volatility Bands
Current price (2.71) is within the Bollinger Bands (2.43 - 3.15). This suggests the price is trading within its typical volatility range. Price is below the Middle Band (2.79), indicating short-term bearish bias. Bollinger Bands are wide. This indicates high volatility. Prices tend to revert to the mean after extended periods of high volatility.
Risk Management & Potential Reversals (BZUN)
SAR (2026-04-07)
Parabolic Stop and Reverse
SAR points above price indicate bearish trend. Current SAR at 3.18 is 17.34% from price. Consider SAR as a potential take-profit level or to confirm a downtrend.
Stochastic (2026-04-07)
Oversold
Stochastic is in oversold territory (15.7). Monitor for potential bullish crossover or movement above 20, which could signal a reversal.
RSI (2026-04-07)
Reversal Perspective
Current RSI level is in neutral territory. No RSI divergence detected. Current RSI level doesn't suggest imminent reversal.
Bollinger Bands (2026-04-07)
Reversal Perspective
Bollinger Bands are widening, indicating high volatility and potential strong trend continuation.Price is in the lower half of the bands, suggesting a bearish bias.No indication of imminent volatility expansion or reversal.
Holder List Top 20 (BZUN)
| Holder Name | Holder Type | Shares | Pct. Held | Date Reported |
|---|---|---|---|---|
| Schroder Investment Management Group | INSTITUTIONAL | 2301500 | 4.32% | 2025-03-31 |
| Acadian Asset Management. LLC | INSTITUTIONAL | 2113426 | 3.96% | 2025-03-31 |
| Two Sigma Advisers, LP | INSTITUTIONAL | 760022 | 1.43% | 2025-03-31 |
| Morgan Stanley | INSTITUTIONAL | 594316 | 1.11% | 2025-03-31 |
| Dimensional Fund Advisors LP | INSTITUTIONAL | 570560 | 1.07% | 2025-03-31 |
| Two Sigma Investments, LP | INSTITUTIONAL | 441913 | 0.83% | 2025-03-31 |
| Aia Group Ltd | INSTITUTIONAL | 399018 | 0.75% | 2025-03-31 |
| Arrowstreet Capital, Limited Partnership | INSTITUTIONAL | 373857 | 0.7% | 2025-03-31 |
| Susquehanna International Group, LLP | INSTITUTIONAL | 356912 | 0.67% | 2025-03-31 |
| DFA INVESTMENT DIMENSIONS GROUP INC-Emerging Markets Core Eqy. 2 PORT. | MUTUALFUND | 310903 | 0.58% | 2025-04-30 |
| DFA INVESTMENT DIMENSIONS GROUP INC-Emerging Markets Core Eqy. PORT. | MUTUALFUND | 310903 | 0.58% | 2025-01-31 |
| GSA Capital Partners LLP | INSTITUTIONAL | 290959 | 0.55% | 2025-03-31 |
| Dimensional ETF Trust-Dimensional Emerging Markets Core Equity 2 ETF | MUTUALFUND | 63502 | 0.12% | 2025-01-31 |
| Trust for Professional Managers-ActivePassive International Equity ETF | MUTUALFUND | 53228 | 0.1% | 2025-02-28 |
| SPDR INDEX SHARES FUNDS-SPDR(R) S&P(R) EMERGING MARKETS SMALL CAP ETF | MUTUALFUND | 43149 | 0.08% | 2025-04-30 |
| Invesco Exchange-Traded Fund Trust-Invesco Golden Dragon China ETF | MUTUALFUND | 38288 | 0.07% | 2025-04-30 |
| Dimensional ETF Trust-Dimensional Emerging Core Equity Market ETF | MUTUALFUND | 34408 | 0.06% | 2025-01-31 |
| DFA INVESTMENT TRUST CO-The Emerging Markets Small Cap Series | MUTUALFUND | 34171 | 0.06% | 2025-01-31 |
| Fidelity Concord Street Trust-Fidelity Nasdaq Composite Index Fund | MUTUALFUND | 32067 | 0.06% | 2025-04-30 |
| Dimensional ETF Trust-Dimensional World ex U.S. Core Equity 2 ETF | MUTUALFUND | 20679 | 0.04% | 2025-01-31 |