SHCO Soho House & Co., Inc.

Lodging NYSE

$7.35 +0.07 (0.95%)
update: 2025-06-27
Prev Close $7.28
Market Cap $1.21B
Day Range $7.22 - $7.46
Open $7.33
P/E Ratio
52W Change 20.5%
24H Volume 327.9K
Dividend Yield %
EPS -0.17
DAY WEEK PRICE LEVEL

Trading Signals

Overall Signal

BUY

Strong buyish signal based on multiple indicators.

Confidence: 81%
Updated: 2025-06-27

Key Price Levels

Support Levels

  • Strong Support $6.42
  • Medium Support $6.7
  • Weak Support $6.99

Resistance Levels

  • Weak Resistance $7.57
  • Medium Resistance $7.86
  • Strong Resistance $8.14

Stop Loss Suggestions

  • Conservative $6.48
  • Moderate $6.85
  • Aggressive $6.56

Analyst Ratings

Current Rating

Strong Buy 1
Buy 1
Hold 0
Sell 0
Strong Sell 0

Chart Analyst Ratings Loading

Last Month

Strong Buy 1
Buy 1
Hold 0
Sell 0
Strong Sell 0

2 Months Ago

Strong Buy
Buy
Hold
Sell
Strong Sell

3 Months Ago

Strong Buy
Buy
Hold
Sell
Strong Sell

Signal Indicator

Indicator Signal Strength Timeframe
Moving Averages BUY
Short & Medium Term
Oscillators BUY
Short Term
Trend Indicators BUY
Medium Term
Volume Indicators BUY
Short & Medium Term
Support/Resistance NEUTRAL
Short Term
Data Source: Consolidated ratings from various investment bank analysts. Ratings may change over time.

Stock Price Prediction Price Target Probabilities

Quarterly Outlook

SHCO Quarterly Outlook
2025-06-27

Bullish Scenario

Probability 38.22%
from current 25.21%
Prediction $9

Strong upward momentum and confirmed bullish trend, with potential for significant price appreciation. Indicators point to sustained buying pressure. ADX (17.00) indicates a weak or ranging trend. Market is likely in a consolidation or range-bound phase. RSI (57.48) is in bullish territory, indicating upward momentum. MACD line (0.11) is above Signal line (0.04) (bullish crossover), confirming upward momentum. Both lines are above zero, reinforcing bullish trend. Current Weekly ATR is 0.72, indicating the average weekly price range.

SHCO Quarterly Outlook
2025-06-27

Base Scenario

Probability 52%
from current 6.05%
Prediction $8

Price is likely to continue its moderate trajectory, reflecting underlying market conditions and historical volatility. Indicators suggest a balanced outlook. ADX (17.00) indicates a weak or ranging trend. Market is likely in a consolidation or range-bound phase. RSI (57.48) is in bullish territory, indicating upward momentum. MACD line (0.11) is above Signal line (0.04) (bullish crossover), confirming upward momentum. Both lines are above zero, reinforcing bullish trend. Current Weekly ATR is 0.72, indicating the average weekly price range.

SHCO Quarterly Outlook
2025-06-27

Bearish Scenario

Probability 9.78%
from current -20.17%
Prediction $6

Increased selling pressure and potential for a significant price correction or downtrend. Indicators suggest waning bullish momentum or strengthening bearish forces. ADX (17.00) indicates a weak or ranging trend. Market is likely in a consolidation or range-bound phase. RSI (57.48) is in bullish territory, indicating upward momentum. MACD line (0.11) is above Signal line (0.04) (bullish crossover), confirming upward momentum. Both lines are above zero, reinforcing bullish trend. Current Weekly ATR is 0.72, indicating the average weekly price range.

Annual Outlook

SHCO Annual Outlook
2025-06-27

Bullish Scenario

Probability 38.22%
from current 50.42%
Prediction $11

Long-term bullish trend with strong fundamental catalysts and sustained institutional buying. Expect significant capital appreciation over the year. ADX (17.00) indicates a weak or ranging trend. Market is likely in a consolidation or range-bound phase. RSI (57.48) is in bullish territory, indicating upward momentum. MACD line (0.11) is above Signal line (0.04) (bullish crossover), confirming upward momentum. Both lines are above zero, reinforcing bullish trend. Current Weekly ATR is 0.72, indicating the average weekly price range.

SHCO Annual Outlook
2025-06-27

Base Scenario

Probability 52%
from current 12.1%
Prediction $8

Steady long-term growth consistent with market and industry averages. Price expected to follow a typical growth trajectory. ADX (17.00) indicates a weak or ranging trend. Market is likely in a consolidation or range-bound phase. RSI (57.48) is in bullish territory, indicating upward momentum. MACD line (0.11) is above Signal line (0.04) (bullish crossover), confirming upward momentum. Both lines are above zero, reinforcing bullish trend. Current Weekly ATR is 0.72, indicating the average weekly price range.

SHCO Annual Outlook
2025-06-27

Bearish Scenario

Probability 9.78%
from current -40.34%
Prediction $4

Long-term bearish trend with significant headwinds from economic factors, industry disruption, or company-specific issues. Expect notable price depreciation. ADX (17.00) indicates a weak or ranging trend. Market is likely in a consolidation or range-bound phase. RSI (57.48) is in bullish territory, indicating upward momentum. MACD line (0.11) is above Signal line (0.04) (bullish crossover), confirming upward momentum. Both lines are above zero, reinforcing bullish trend. Current Weekly ATR is 0.72, indicating the average weekly price range.

Technical Analysis

Trend Identification

EMA

Exponential Moving Average

BUY
EMA(20) 6.67
EMA(50) 6.15
EMA(200) 6.51

Current price (7.28) is above both Short MA (6.67) and Long MA (6.15). This indicates strong bullish momentum. Short MA (6.67) is above Long MA (6.15), a bullish crossover ('Golden Cross' if it's a significant period). This indicates an upward trend. MAs (6.67, 6.15, 6.51) show mixed alignment, suggesting market indecision or range-bound activity. Consider long positions. Use the MAs as dynamic support levels.

MACD

Moving Average Convergence Divergence

BUY
MACD Line 0.24
Signal Line 0.19
Histogram 0.05

MACD line is above the Signal line (bullish crossover). This indicates upward momentum. Histogram (0.0500) is positive and expanding, confirming bullish momentum. Both MACD and Signal lines are above the zero line, reinforcing bullish momentum (bullish territory). This is a strong buy signal. Consider long positions.

ADX

Average Directional Index

BUY
ADX 27.94
+DI 25.35
-DI 11.52

ADX (27.94) indicates a strong trend is present. +DI (25.35) is above -DI (11.52), suggesting a bullish directional bias. This combination points to a strong upward trend. Consider taking long positions, as the strong upward trend is confirmed.

Momentum Measurement

RSI

Relative Strength Index

BUY
Current RSI 68.62
Oversold Neutral Overbought

RSI (68.62) is in the bullish territory, but not yet overbought. This indicates upward momentum. Monitor for continuation or signs of weakness.

Stochastic

Stochastic Oscillator

BUY
%K Line 77.43
%D Line 77.25

Stochastics (%K: 77.43, %D: 77.25) are in the neutral zone (between 20 and 80). No clear bullish or bearish crossover signal currently. The lines are close or moving sideways.

CCI

Commodity Channel Index

SELL
CCI(20) 114.97

CCI (114.97) is above +100. This suggests a strong upward momentum and an overbought condition. Consider profit-taking or looking for short entries cautiously. Confirm with price action; if price is making higher highs, momentum is strong. Look for pullbacks to enter long.

MACD

Momentum Perspective

BUY
Histogram Value 0.05

MACD line is above the Signal line (bullish crossover). This indicates upward momentum. Histogram (0.0500) is positive and expanding, confirming bullish momentum. Both MACD and Signal lines are above the zero line, reinforcing bullish momentum (bullish territory). This is a strong buy signal. Consider long positions.

Volatility Measurement

ATR

Average True Range

0.28
ATR(14) 0.28
ATR % of Price ...%

Current ATR is 0.2800. ATR indicates average volatility. Market conditions are relatively stable.

Bollinger Bands

Volatility Bands

BUY
Upper Band 7.31
Middle Band (SMA20) 6.67
Lower Band 6.02
Band Width 18%

Current price (7.28) is within the Bollinger Bands (6.02 - 7.31). This suggests the price is trading within its typical volatility range. Price is above the Middle Band (6.67), indicating short-term bullish bias. Bollinger Bands are wide. This indicates high volatility. Prices tend to revert to the mean after extended periods of high volatility.

Volume Analysis

OBV

On-Balance Volume

Rising
OBV Trend Upward
OBV vs Price Confirming

OBV (-117920.00) is rising, indicating buying pressure and accumulation. Price is rising and OBV is rising. This is bullish confirmation, indicating buying pressure supports the price increase. Consider holding long positions or initiating new ones. Volume is supporting the trend.

Risk Management & Potential Reversals

SAR

Parabolic Stop and Reverse

BUY
Current SAR 6.48
Distance from Price 10.99%

SAR points below price indicate bullish trend. Current SAR at 6.48 is 10.99% from price. Consider SAR as a potential stop-loss level to protect gains in an uptrend.

RSI

Reversal Perspective

No Divergence
RSI Divergence None
Overbought/Oversold Neither

Current RSI level is in neutral territory. No RSI divergence detected. Current RSI level doesn't suggest imminent reversal.

Stochastic

Approaching Overbought

Approaching Overbought
Stochastic Position 77.4
Crossover Status No Crossover

Stochastic is approaching overbought territory (77.4). No reversal signal yet. Monitor for potential bearish crossover (K below D) or entry into overbought (80+) followed by reversal.

Bollinger Bands

Reversal Perspective

Bullish Bias
Band Position Upper Half
Band Squeeze None

Bollinger Bands are widening, indicating high volatility and potential strong trend continuation.Price is in the upper half of the bands, suggesting a bullish bias.No indication of imminent volatility expansion or reversal.