CLX The Clorox Co.

Household & Personal Products NYSE

$120.07 +0.93 (0.77%)
update: 2025-07-01
Prev Close $119.13
Market Cap $17.06B
Day Range $118.67 - $120.18
Open $119.10
P/E Ratio 37.74
52W Change 0.22%
24H Volume 2.13M
Dividend Yield 3.52%
EPS 7.13702
DAY WEEK PRICE LEVEL

Trading Signals

Overall Signal

SELL

Strong sellish signal based on multiple indicators.

Confidence: 42.4%
Updated: 2025-07-01

Key Price Levels

Support Levels

  • Strong Support $114.5
  • Medium Support $116.36
  • Weak Support $118.21

Resistance Levels

  • Weak Resistance $121.93
  • Medium Resistance $123.78
  • Strong Resistance $125.64

Stop Loss Suggestions

  • Conservative $121.56
  • Moderate $122.86
  • Aggressive $124.71

Analyst Ratings

Current Rating

Strong Buy 2
Buy 2
Hold 13
Sell 1
Strong Sell 3

Chart Analyst Ratings Loading

Last Month

Strong Buy 2
Buy 2
Hold 13
Sell 1
Strong Sell 3

2 Months Ago

Strong Buy 2
Buy 2
Hold 13
Sell 1
Strong Sell 3

3 Months Ago

Strong Buy 2
Buy 2
Hold 14
Sell 1
Strong Sell 3

Signal Indicator

Indicator Signal Strength Timeframe
Moving Averages SELL
Short & Medium Term
Oscillators SELL
Short Term
Trend Indicators SELL
Medium Term
Volume Indicators BUY
Short & Medium Term
Support/Resistance NEUTRAL
Short Term
Data Source: Consolidated ratings from various investment bank analysts. Ratings may change over time.

Stock Price Prediction Price Target Probabilities

Quarterly Outlook

CLX Quarterly Outlook
2025-07-01

Bullish Scenario

Probability 18.27%
from current 9.79%
Prediction $132

Strong upward momentum and confirmed bullish trend, with potential for significant price appreciation. Indicators point to sustained buying pressure. ADX (31.80) indicates a strong trend. -DI > +DI suggests strong bearish directional bias. RSI (25.18) is in the oversold zone, suggesting potential for price bounce. MACD line (-7.97) is below Signal line (-6.11) (bearish crossover), confirming downward momentum. Both lines are below zero, reinforcing bearish trend. Current Weekly ATR is 5.88, indicating the average weekly price range.

CLX Quarterly Outlook
2025-07-01

Base Scenario

Probability 44.19%
from current -2.8%
Prediction $117

Price is likely to continue its moderate trajectory, reflecting underlying market conditions and historical volatility. Indicators suggest a balanced outlook. ADX (31.80) indicates a strong trend. -DI > +DI suggests strong bearish directional bias. RSI (25.18) is in the oversold zone, suggesting potential for price bounce. MACD line (-7.97) is below Signal line (-6.11) (bearish crossover), confirming downward momentum. Both lines are below zero, reinforcing bearish trend. Current Weekly ATR is 5.88, indicating the average weekly price range.

CLX Quarterly Outlook
2025-07-01

Bearish Scenario

Probability 37.54%
from current -12.24%
Prediction $105

Increased selling pressure and potential for a significant price correction or downtrend. Indicators suggest waning bullish momentum or strengthening bearish forces. ADX (31.80) indicates a strong trend. -DI > +DI suggests strong bearish directional bias. RSI (25.18) is in the oversold zone, suggesting potential for price bounce. MACD line (-7.97) is below Signal line (-6.11) (bearish crossover), confirming downward momentum. Both lines are below zero, reinforcing bearish trend. Current Weekly ATR is 5.88, indicating the average weekly price range.

Annual Outlook

CLX Annual Outlook
2025-07-01

Bullish Scenario

Probability 18.27%
from current 19.59%
Prediction $144

Long-term bullish trend with strong fundamental catalysts and sustained institutional buying. Expect significant capital appreciation over the year. ADX (31.80) indicates a strong trend. -DI > +DI suggests strong bearish directional bias. RSI (25.18) is in the oversold zone, suggesting potential for price bounce. MACD line (-7.97) is below Signal line (-6.11) (bearish crossover), confirming downward momentum. Both lines are below zero, reinforcing bearish trend. Current Weekly ATR is 5.88, indicating the average weekly price range.

CLX Annual Outlook
2025-07-01

Base Scenario

Probability 44.19%
from current -5.6%
Prediction $113

Steady long-term growth consistent with market and industry averages. Price expected to follow a typical growth trajectory. ADX (31.80) indicates a strong trend. -DI > +DI suggests strong bearish directional bias. RSI (25.18) is in the oversold zone, suggesting potential for price bounce. MACD line (-7.97) is below Signal line (-6.11) (bearish crossover), confirming downward momentum. Both lines are below zero, reinforcing bearish trend. Current Weekly ATR is 5.88, indicating the average weekly price range.

CLX Annual Outlook
2025-07-01

Bearish Scenario

Probability 37.54%
from current -24.49%
Prediction $91

Long-term bearish trend with significant headwinds from economic factors, industry disruption, or company-specific issues. Expect notable price depreciation. ADX (31.80) indicates a strong trend. -DI > +DI suggests strong bearish directional bias. RSI (25.18) is in the oversold zone, suggesting potential for price bounce. MACD line (-7.97) is below Signal line (-6.11) (bearish crossover), confirming downward momentum. Both lines are below zero, reinforcing bearish trend. Current Weekly ATR is 5.88, indicating the average weekly price range.

Technical Analysis

Trend Identification

EMA

Exponential Moving Average

SELL
EMA(20) 124.24
EMA(55) 132.94
EMA(100) 139.32

Current price (120.07) is below both Short MA (124.24) and Long MA (132.94). This indicates strong bearish momentum. Short MA (124.24) is below Long MA (132.94), a bearish crossover ('Death Cross' if it's a significant period). This indicates a downward trend. All MAs are in bearish order (Price < Short MA < Long MA < Very Long MA 139.32). This is a strong bearish alignment. Consider short positions. Use the MAs as dynamic resistance levels.

MACD

Moving Average Convergence Divergence

SELL
MACD Line(12) -3.62
Signal Line(26) -3.51
Histogram(9) -0.12

MACD line is below the Signal line (bearish crossover). This indicates downward momentum. Histogram (-0.1200) is negative and expanding, confirming bearish momentum. Both MACD and Signal lines are below the zero line, reinforcing bearish momentum (bearish territory). This is a strong sell signal. Consider short positions.

ADX

Average Directional Index

SELL
ADX(14) 55.39
+DI 8.79
-DI 35.43

ADX (55.39) indicates a strong trend is present. -DI (35.43) is above +DI (8.79), suggesting a bearish directional bias. This combination points to a strong downward trend. Consider taking short positions, as the strong downward trend is confirmed.

Momentum Measurement

RSI

Relative Strength Index

SELL
Current RSI(14) 33.37
Oversold Neutral Overbought

RSI (33.37) is in the bearish territory, but not yet oversold. This indicates downward momentum. Monitor for continuation or signs of strength.

OBV

On-Balance Volume

Rising
OBV Trend Upward
OBV vs Price Confirming

OBV (-19361700.00) is rising, indicating buying pressure and accumulation. Price is rising and OBV is rising. This is bullish confirmation, indicating buying pressure supports the price increase. Consider holding long positions or initiating new ones. Volume is supporting the trend.

Stochastic

Stochastic Oscillator

BUY
%K Line 31.8
%D Line 22.4

Stochastics (%K: 31.80, %D: 22.40) are in the neutral zone (between 20 and 80). A bullish crossover (%K above %D) is observed, potentially signaling an upward trend reversal or continuation. Stronger signal if this occurs below 50.

CCI

Commodity Channel Index

SELL
CCI(20) -80.02

CCI (-80.02) is between -100 and 0. This indicates bearish momentum is present, but not yet extreme. A move below 0 from positive territory (bearish zero-line cross) can indicate a potential sell signal.

Volatility Measurement

ATR

Average True Range

2.09
ATR(14) 2.09
ATR % of Price ...%

Current ATR is 2.0900. ATR indicates average volatility. Market conditions are relatively stable.

Bollinger Bands

Volatility Bands

SELL
Upper Band 131.92
Middle Band (MA20) 124.24
Lower Band 116.56
Band Width 13%

Current price (120.07) is within the Bollinger Bands (116.56 - 131.92). This suggests the price is trading within its typical volatility range. Price is below the Middle Band (124.24), indicating short-term bearish bias. Bollinger Bands are wide. This indicates high volatility. Prices tend to revert to the mean after extended periods of high volatility.

Risk Management & Potential Reversals

SAR

Parabolic Stop and Reverse

SELL
Current SAR 120.82
Distance from Price 0.62%

SAR points above price indicate bearish trend. Current SAR at 120.82 is 0.62% from price. Consider SAR as a potential take-profit level or to confirm a downtrend.

Stochastic

Neutral

Approaching Overbought
Stochastic Position 31.8
Crossover Status Bullish

Stochastic is in neutral territory (31.8). No clear overbought/oversold signal. Current crossover status: Bullish.

RSI

Reversal Perspective

No Divergence
RSI Divergence None
Overbought/Oversold Neither

Current RSI level is in neutral territory. No RSI divergence detected. Current RSI level doesn't suggest imminent reversal.

Bollinger Bands

Reversal Perspective

Bearish Bias
Band Position Lower Half
Band Squeeze None

Bollinger Bands are widening, indicating high volatility and potential strong trend continuation.Price is in the lower half of the bands, suggesting a bearish bias.No indication of imminent volatility expansion or reversal.

Holder List (Top 20)

Holder Name Holder Type Shares Pct. Held Date Reported
Vanguard Group Inc INSTITUTIONAL 15573076 12.64% 2025-03-31
Blackrock Inc. INSTITUTIONAL 11850049 9.62% 2025-03-31
State Street Corporation INSTITUTIONAL 8375338 6.8% 2025-03-31
VANGUARD INDEX FUNDS-Vanguard Total Stock Market Index Fund MUTUALFUND 3894312 3.16% 2025-03-31
VANGUARD INDEX FUNDS-Vanguard 500 Index Fund MUTUALFUND 3423388 2.78% 2025-03-31
Geode Capital Management, LLC INSTITUTIONAL 3195877 2.59% 2025-03-31
Morgan Stanley INSTITUTIONAL 2656726 2.16% 2025-03-31
VANGUARD INDEX FUNDS-Vanguard Mid-Cap Index Fund MUTUALFUND 2652951 2.15% 2025-03-31
Stifel Financial Corporation INSTITUTIONAL 2370593 1.92% 2025-03-31
Royal Bank of Canada INSTITUTIONAL 1778268 1.44% 2025-03-31
NORGES BANK INSTITUTIONAL 1594979 1.29% 2024-12-31
Fidelity Concord Street Trust-Fidelity 500 Index Fund MUTUALFUND 1547458 1.26% 2025-04-30
Northern Trust Corporation INSTITUTIONAL 1528920 1.24% 2025-03-31
SPDR S&P 500 ETF TRUST MUTUALFUND 1492031 1.21% 2025-04-30
iShares Trust-iShares Core S&P 500 ETF MUTUALFUND 1459322 1.18% 2025-04-30
SPDR SERIES TRUST-SPDR(R) S&P(R) Dividend ETF MUTUALFUND 1452620 1.18% 2025-04-30
Invesco Ltd. INSTITUTIONAL 1361710 1.11% 2025-03-31
SELECT SECTOR SPDR TRUST-The Consumer Staples Select Sector SPDR Fund MUTUALFUND 1187722 0.96% 2025-04-30
ProShares Trust-ProShares S&P 500 Dividend Aristocrats ETF MUTUALFUND 1156633 0.94% 2025-05-31
VANGUARD INDEX FUNDS-Vanguard Value Index Fund MUTUALFUND 1076817 0.87% 2025-03-31